MEET THE BARISTA

Felecia Ward

WHAT I DO:
As the firms Principal Strategist, Felecia helps entrepreneurs develop signature and strategic marketing assets that attract and convert clients.  She helps them successfully transition into entrepreneurship by creating brand equity that builds customer relationships.

WHY I CAN HELP:
Felecia is her ideal client.  She has survived four layoffs during her ascent from a junior account executive to Associate VP to entrepreneur of her own firm.  In 2010, she made the successful, but arduous transition from a corporate consultant to an entrepreneur.  The journey necessitated her own rebranding.  This is the branding story and genesis of Felecia Ward Marketing.

WHO I AM:
Felecia Ward is a proven marketing communications strategist with over 30 years of extensive acumen in national account acquisition and client services at ad agencies, PR firms, and consulting with C-Level executives at Fortune 100 and Fortune 500 companies.

PERSONAL LOVES:
Lover of Old Hollywood Glamour, art decor, espionage movies, Ben & Jerry’s Chunky Monkey Ice Cream, and Men’s Hanes Sweats.

FAVORITE QUOTE:
“We delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that butterfly,” Maya Angelou