MEET THE BARISTA
Jose J. Elizondo
When I came to the United States, I had nothing to my name but a backpack. I was hopeful and willing to do whatever it took to create a great life for myself. I was starting from zero. I knew that I would have to work hard to survive. And I did – I worked where I could and was open to any opportunity that came my way.
In five short years, I went from being broke with a backpack to growing my own $2M+ construction company.
I married my beautiful wife, bought a house, and we started a new family. Life was good, and I believed that through my hard work I had finally earned my success.
Then, in what felt like a blink of an eye, I lost everything. The housing crisis affected my entire company. Work slowed and money stopped flowing. I struggled to make payroll for my workforce of over 100 people. Almost overnight, it seemed like the life I had worked so hard for was over.
So I went back to working wherever I could, diving into long hours and tedious projects. I found myself working 70 hours a week trying to make ends meet. It was a far cry from being CEO of a multi-million-dollar construction business so recently ago.
It forced me to think about what I was truly capable of achieving, and what kind of an impact I could make in this world
I decided my next business would have a different purpose.
This led me to launch Fastlane Marketing.
Launching this business has filled a void I didn’t realize I had.
By growing my company, I am helping other entrepreneurs to grow theirs too, and discover that they are capable of more than they imagine.
Hope means seeing every failure as a step closer to your next big win.
I dedicate my success and focus to my amazing daughters, Bea and Mica, who inspire me to keep pushing the boundaries of what I’m capable of, no matter what life brings.
They helped me to realize your true purpose is to discover what you are capable of, and that my purpose is to help others discover theirs.